DEPARTMENT OF MARKETING AND INTERNATIONAL BUSINESS2019-01-28T12:46:50+00:00

Department Of Marketing And International Business

DIPLOMA OF SALES AND MARKETING MANAGEMENT (DSMM)

Introduction

The programme has been designed to satisfy the specifications of sales and marketing management with regard to the generic knowledge and requirements providing players in sales and marketing management services at the lower levels. The business sector is growing and there is growing gap in the manpower requirements at such levels. Therefore, students who successfully complete this Diploma Programme will have a good understanding of sales and marketing management. The products of the programme will in effect counter the rapid increase in the demand for trained personnel in sales and marketing management sector.

PROGRAMME STRUCTURE (DSMM) 

YEAR I (all courses are core)
Semester I  
DSMM 1101 Financial Accounting
DSMM 1102 Business Economics
DSMM 1103 Fundamentals of Business Administration
DSMM 1104 Principles of ICT
Semester II  
DSMM 1201 Business Communication Skills
DSMM 1202 Business Law
DSMM 1203 Business Statistics
DSMM 1204 Principles of Management
Recess Semester  
DSMM 1301 Project
   
YEAR 2  
Semester I  
DSMM 2101 Marketing Fundamentals
DSMM 2102 Fundamentals & Principles of Selling
DSMM 2103 Marketing Environment & Research
DPSM  2104 Elements of Business Finance
Semester II  

DSMM 2201

Business Computer Applications

DSMM 2202 Entrepreneurship Development
DSMM 2203 Basic International Marketing
DSMM 2204 Understanding Customers


DIPLOMA OF INTERNATIONAL BUSINESS

Introduction

The programme has been designed to satisfy the specifications of international business with regard to the generic knowledge and requirements providing players in international business services at the lower levels. The business sector is growing and there is growing gap in the manpower requirements at such levels. Therefore, students who successfully complete this Diploma Programme will have a good understanding of international business. The products of the programme will in effect counter the rapid increase in the demand for trained personnel in international business sector.

Expected Outcomes of the Diploma Programme

At the end of the programme, graduates will;

  1. have a good understanding of theoretical knowledge and practical skills needed to operate international business.
  2. have a basic understanding of the international business and can be used in these operations.
  3. have an appreciation of international business perspective and how they develop products to suit the different groups.
  4. have an appreciation of the factors influencing the business market place and be able to explain the benefits of the efficient and effective international business.

PROGRAMME STRUCTURE DIB

YEAR ONE (all courses are core)

Semester I

DIB 1101 Business Communication Skills
DIB 1102 Business Law
DIB 1103 Business Statistics
DIB 1104 Principles of Management

 

Semester II

DIB 1201 Financial Accounting
DIB 1202 Business Economics
DIB 1203 Fundamentals of Business Administration
DIB 1204 Principles of ICT

Recess Semester

DTM 1301      Project

YEAR II

Semester I

DIB 2101 Marketing Fundamentals
DIB 2102 Understanding International Business Environment & Culture
DIB 2103 Principles of International Business Law
DIB 2104 Elements of Business Finance

Semester II

DIB 2201 Business Computer Applications
DIB 2202 Entrepreneurship Development
DIB 2203 Elementary International Finance & Accounting
DIB 2204 Elements of International Marketing
 

 

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.